B2B prospecting is always a challenge but there are some shortcuts to success. I’ve put together some tips for boosting your chances with some simple but effective improvements you can make to your cold outreach.
List building is the outreach phase when we should learn as much as we can about our prospects so that we know what to put in our cold email copy. But what if we don't know what type of information to look for besides simple facts, such as company name, size, the number of employees, etc.? How to structure the research process to squeeze out the most of it?
Good email copy is important. In 2015, I wrote over 40 posts on various aspects of good cold email copy. But even with the best copy but no people to send it to -- we're stuck. So except for good copy, we need a list of contacts for our outbound prospecting. Outbound prospecting isn't easy. Building a prospect list is hard. It requires lots of time and effort. And with respect to your time and effort, there's one thing you need to do before you roll up your sleeves and start collecting contacts. Actually, it's a question you need to answer to yourself. Here's the question and how to find the answer.
In recent years, video has skyrocketed in popularity worldwide. And included within an email, it gets additional superpower. So we thought it'd be interesting for you if Darius from Dubb shared his insights and tips. Keep reading to find out how to make an A+ prospecting video, what mistakes to avoid, and how to include videos in your sales process.
Remember the time we reviewed LeadFuze for our prospecting tool review series? Now I can finally announce that Woodpecker has integrated with LeadFuze. And in this guest post, Justin McGill himself will tell you what you can do with the integration. Keep on reading to discover how you can benefit from using Woodpecker and LeadFuze according to Justin.
Looking for ideas to level up your prospecting game in 2020? Here you are -- I put together a list of 5 sales prospecting tips worth implementing into your lead generation strategy this year and onwards since I believe they are pretty much everlasting. Get yourself a nice cup of coffee and read on.
To get replies, a cold email has to be short yet powerful, and intriguing. That's why each part of this short message has to bear meaning and play a crucial communicative role. Check if you know these 6 tremendously important steps to write a cold email for sales that works.
You can have control over your cold email deliverability. In outbound outreach, it's crucial how many of the emails you sent actually get to your prospects' inboxes. There are at least 14 points on a deliverability checklist that you can, and should, go through before you start off your email campaign. I've listed them below in three categories. Some of them you may already know of, but some may be new for you. Check the list and see if you're doing everything you can to ensure that your cold emails actually get to their destination.
A few posts back I showed you how you can maximize your webinar ROI by creating a webinar sales funnel. The foundation of the funnel are the follow-up emails for each stage: to drive more registrations, boost the show-up rates and post-webinar conversion. In this blog post you’ll find a bunch of email templates for each stage of the webinar sales funnel and a few tips on how to turn more webinar attendees into customers.